Hey Developers, Wanna Make an App to Help the Ocean?

We have a lot of data about the ocean, but much of it is in obscure databases – unintegrated, unanalyzed, and largely inaccessible for the public. There is so much we could do with all that information if it was easy to visualize and interpret. At our fingertips, we could have alerts about the presence of water pollution and jellyfish at beaches. We could track seafood and make sure it is fresh, sustainable, and the supply chain is free of the human rights violations that currently proliferate. We could have an early warning system for ocean acidification, before it decimates oyster aquaculture.

Thus, the recent launch of the Big Ocean Button Challenge, which aims to “bring app developers to the trove of available ocean data in order to catalyze the growth of a potentially multi-billion-dollar industry in ocean data products.” (Disclosure: I helped develop this competition, as a consultant to XPRIZE.)

Given the US president-elect who appears to be anti-science, future federal funding for ocean research and monitoring is highly uncertain, potentially jeopardizing our ability for science-based management of the ocean resources upon which food security, livelihoods, cultures, and our very climate depend. Therefore, there is an urgent need to prove the value of diligent, long-term ocean data collection. To this end, this competition is engaging the private sector – the tech community in particular – to explore and develop ocean data products and services. The development of this sector is a huge economic opportunity, on par with the commercial weather industry.

To counter this problem of so much ocean data, yet so little being used, prizes will be awarded in the following categories:

  1. Fishing— Apps focused on sustainable use and management of fishing, seafood traceability, species identification, combating illegal, unregulated, and unreported (IUU) fishing, or enforcement of marine protected areas.
  2. Shipping & Trade— Apps focused on ship tracking, efficiency of trade routes, port information, available docks, citizen science, and uses for empty shipping containers.
  3. Ocean Acidification— Apps related to an early warning system about changing pH levels and the potential impacts to local biology and marine resources. This is a follow on to the Wendy Schmidt Ocean Health XPRIZE awarded in 2015 to develop breakthrough ocean pH sensors.
  4. Public Safety— Apps related to public health, safety, and recreation, water quality, tsunami and tide warnings, jellyfish or harmful algal blooms, and beach closures.
  5. Exploration—Apps related to bathymetry (seafloor maps), bio-prospecting for medicines, species discovery, education, and biodiversity.

This competition additionally aims to: foster a community of practitioners in this burgeoning field, ensure ocean data becomes accessible to millions more people, and generate innovative uses for ocean data. It also hopes to initiate the bridging of gaps amongst “the scientific community, the tech community, ocean resource managers and governments, and the private sector.”

To find out more, follow the ideas being developed, or register to compete (by March 31st), go to Who will develop the next Accuweather or Surfline app? What will it do? What doors will it open?  What will it teach us? What will it look like? How will it help restore and sustain the ocean? Stay tuned…


  1. Doc Venki
    December 6, 2016, 7:29 pm

    There’s a LOT to do underwater.
    The Xprize effort is laudable for the many initiatives towards developing cutting edge technologies for the hitherto seceretive Oceans.
    A lot of Android Apps are doled out by kids, amateurs and Gamers for fun and utilities.
    Time these hobbyists seriously took the Oceans’ Subsea arena as a Gaming challenge and develop purposeful Apps to support the multitudes of hardwares !