Two red-shanked douc langurs, Pygathrix nemaeus, from the Endangered Primate Rescue Center. National Geographic Photo Ark photograph by Joel Sartore. Listed on the International Union for Nature Conservation's Red List of Threatened Species as Endangered, this species is believed to have undergone a decline of more than 50 percent in its wild population in the last three generations. The primate has been recorded in Laos, Vietnam and Cambodia. The biggest threat to the species is hunting for food, traditional medicine, and the pet trade.
For many species, time is running out, which is why on Endangered Species Day, the National Geographic Society and the Outdoor Advertising Association of America (OAAA), the national trade association for the out of home (OOH) advertising industry, launched a groundbreaking OOH campaign aimed at saving species at risk in the wild, NGS and OAAA say in a news release about the campaign. The key message is: “See what we can #SaveTogether before it’s too late.”
To support that campaign on Endangered Species Day (May 19), National Geographic Voices is featuring a selection of photographs from National Geographic Photo Ark, complementing the images that will “take over” major outdoor venues.
More About the OOH Campaign
Featuring stunning images from the National Geographic Photo Ark, the campaign sounds the alarm for the conservation of wildlife and their habitats. Following the digital OOH launch of the campaign in Times Square and other major U.S. cities today, the #SaveTogether campaign will continue throughout the summer on donated billboards and other OOH formats across the country.
Founded by National Geographic photographer Joel Sartore, the Photo Ark aims to document every species currently living in the world’s zoos and wildlife sanctuaries, inspire action through education, and help save wildlife by supporting on-the-ground conservation efforts. Sartore has photographed more than 6,500 species so far on his quest to create the National Geographic Photo Ark. Once completed, the Photo Ark will serve as an important record of each animal’s existence and a powerful testament to the importance of saving species.
“Sartore’s breathtaking portraits inspire people to care about these animals and to take action while there’s still time to protect them,” the news release adds. “The goal of the #SaveTogether campaign is to move people to support the Photo Ark and projects working to help save species. More than 25 animals from the Photo Ark will be featured in the OOH campaign, including the Florida panther, the Saint Vincent Amazon parrot, the Golden Snub-nosed monkey and the Malayan tiger, of which there are only an estimated 340 left in the wild. A complete list of the Photo Ark animals featured in the campaign is given below.”
Boston, Chicago, Cincinnati, Los Angeles, New York, and Washington, D.C. are among some of the major markets that will also participate in the Endangered Species Day launch of the #SaveTogether campaign through local activations. After May 19, the campaign will expand throughout the U.S. where Photo Ark animals will be featured on printed and digital billboards, bus shelters, airport dioramas, mall kiosks and other OOH formats. Across the county, more than 43,000 digital OOH screens will feature Photo Ark images.
#SaveTogether is the unifying message across National Geographic’s many efforts to showcase the Photo Ark project throughout 2017, including exhibitions around the world, two new books, magazine articles and digital features. A documentary series on Sartore’s work, RARE – Creatures of the Photo Ark, will also premiere on PBS in July.
Learn more and donate at PhotoArk.org and join the conversation on social media with #SaveTogether.
The #SaveTogether campaign is the latest example of the OOH industry donating time and space for the public good. Many OAAA member companies have contributed resources to help bring the #SaveTogether campaign to the American public.
Thank you for taking the time to learn more about some of the enigmatic species that are edging towards extinction. The interaction between animals and their environments is the engine that keeps the planet healthy for all of us. But for many species, time is running out. When you remove one, it affects us all.
The National Geographic Photo Ark is a multiyear effort to raise awareness of and solutions to some of the most pressing issues affecting wildlife and their habitats. The Photo Ark’s three-pronged approach harnesses the power of National Geographic photography and the bold ideas of our explorers. Led by National Geographic photographer Joel Sartore, the project aims to document every species living in the world’s zoos and wildlife sanctuaries, inspire action through education, and help save wildlife by supporting on-the-ground conservation efforts.
See what we can #SaveTogether before it’s too late.