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JOHN BREDAR, filmmaker and author, is the Senior Executive Producer for the National Geographic SPECIALS. He produced his first film for National Geographic Television in 1989. Since then, he has produced 25 additional films exploring topics ranging from cockroaches and black widow spiders to sumo wrestlers and combat cameramen. His first book, The President’s Photographer was published in November of 2010. Companion to the National Geographic Special by the same title, it follows the life of President Obama’s photographer while revealing the history of previous chief White House photographers going back to JFK.

Bredar created the Inside Series at National Geographic, starting with Inside the White House, the highest rated program on PBS in the 1996-97 season. In the years following he produced several other similar films including Inside the Vatican, Inside NFL Films, Inside the Pentagon and Arlington: Field of Honor for which he received the best director Emmy Award in 2006.

In 2009, he received the George Foster Peabody award as executive producer for Ape Genius, a NOVA-National Geographic Special about primate intelligence. That same year, he co-wrote and executive produced the PBS Special, Illicit: The Dark Trade, based on the best-selling book, Illicit, by Moises Naim. The film was nominated for the Best Investigative Documentary Emmy award.

He has been nominated for seven Emmy awards, winning the Best History Emmy for Combat Cameramen of World War II in 1998, and another as Executive Producer and writer for Predators at War in 2006. In 2006, he co-wrote and Executive Produced the Gospel of Judas, one of the highest rated programs in National Geographic Channel history.

The Ivory Trade: Thinking Like a Businessman to Stop the Business

Most experts believe China is the world’s leading consumer of ivory products, and, according to a recent survey conducted to support our upcoming National Geographic Special, Battle for the Elephants, China’s demand for ivory products is at an all-time high. According to the poll, 84 percent of Chinese middle and upper-middle class consumers surveyed plan to buy ivory goods in the future. That represents a very large number and a very grim future for elephants.