VOICES Voices Icon Ideas and Insight From Explorers


Rachel Weidinger

of Upwell

www.upwell.us · rachelweidinger.com

Rachel is the director of Upwell (@upwell_us), a PR agency with the ocean as its only client.

How Social Media Can Save Sharks

It all started with Alisa Schwartz’s tweet September 5th: LIVESTRONG.com, the No. 2 health site in the U.S. with more than 21 million viewers, was offering recipes for several species of shark that are considered threatened or endangered, including the scalloped hammerhead and tiger shark. LIVESTRONG.com acknowledged this, but still encouraged eating these overfished species.…