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New Life for Faded Blues

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National Geographic Kids magazine readers and website visitors set a Guinness World Record yesterday for contributing the most clothing ever for recycling—33,088 pairs of denim jeans.

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The project, in partnership with the Cotton: From Blue to Green denim drive, will transform cotton fiber in the jeans…

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… into home insulation.

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The insulation will in turn be used in homes damaged by natural disasters.

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Erek H.—a National Geographic Kids reader from Ohio who collected 1,684 pairs of jeans for the campaign—placed a final pair donated by actor Ben Stiller in a display of all the donated jeans at Washington, D.C.’s Union Station yesterday.

Read more about the event and watch a time-lapse video of the Union Station display under construction on the National Geographic Kids blog.

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Photographs by Ford Cochran